EarlyLaunch

Overview

EarlyLaunch is a no-code SaaS platform for pre-launch validation and waitlist management.
It allows makers to quickly test SaaS ideas, collect early signups, and gauge user interest before building the full product.

The goal was to enable fast idea validation with minimal setup, automated notifications, and analytics.

Key Features

Authentication & Onboarding

• Secure email login with Firebase
• Fast onboarding forms for collecting early users
• Automatic session management for returning users

Waitlist Management

• Create multiple pre-launch campaigns
• Track signups, referral activity, and user metrics
• Real-time analytics for campaign performance

Notifications

• Email notifications for new signups, reminders, and updates
• Optional push notifications using Firebase Cloud Messaging
• Customizable templates for campaigns

Payments (Optional SaaS Launch)

• Stripe integration for early paid access or beta subscriptions
• Webhooks to track subscription events
• Automated billing and plan management

Performance

• Optimized MongoDB schemas for large waitlists
• Caching API responses for fast load times
• Scalable folder structure and API architecture

API Endpoints

Waitlist Endpoints

POST /api/waitlist/join
GET /api/waitlist/:campaignId
DELETE /api/waitlist/:id

### **Email Endpoints**
```ts
POST /api/notify/send
POST /api/notify/register-token

## Challenges

### Automating notifications
- Handling email & push notifications reliably
- Retry queues for failed deliveries
- Dynamic templates for different campaigns

### Scalable waitlist management
- Optimizing queries for large datasets
- Ensuring consistent analytics and real-time updates

### Payment integration
- Stripe plan creation, webhooks, and validation
- Storing subscription states securely

## Learnings
- Building SaaS-ready authentication and waitlist systems
- Implementing real-world push and email notifications
- MongoDB indexing and performance optimization
- Structuring scalable APIs and modular project architecture
- Deploying production-ready applications with analytics and monitoring